Every single business has a brand, whether it is consciously built or evolves over time. A brand is more than just the logo or colour palette used, it is the identity of
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What is brand consistency? It is defined as the consistent delivery of a business’s message in alignment with their core values, mission, vision, brand promise, customer experience, and the elements of their
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Using visuals such as images, photos, illustrations, and videos are an important part of a business’s branding and marketing strategies. We have all most likely heard this famous phrase many times: “A
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In Parts 1 and 2 of this series, we discussed why colour theory is important and what colour theory is. Now, it’s time to explore how you can apply colour theory to
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In Part 1 of this series, we discussed the ways Colour Theory is important to your business’s identity and perceived personality, as people respond to colour instinctively and immediately. Now that we
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Many of us see and interact with colour every day, and many of us have emotional responses to different colours in different contexts. But what is this vivid rainbow, and how does
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YouTube is the world’s leading video website and is the second most visited website worldwide. With 2.3 billion active users every month, and increasingly more people using YouTube as a search engine
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To stand out in the market, businesses must clearly state what sets them apart from others. Although many of us would like to do everything well, we can’t be everything to everyone,
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There is a lot of thought and effort that goes into developing a company’s brand. Throughout all branding elements, it is important to maintain consistency in order to build trust through recognition,
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This article explains what a company’s mission statement is and also what it isn’t, along with examples of each. Why does your business exist? This is an extremely broad question that is
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